Builtin20daysduringalockdown.Stillpremiumfiveyearslater.
What they came to us with.
2020. Global lockdown. Physical retail shut overnight. Vinayak Craft — a Nepali artisan jewellery business specialising in handcrafted silver pieces set with natural gemstones — needed to move their entire product catalogue online, fast. The challenge wasn't just speed. The website had to communicate the craftsmanship, heritage, and premium quality of handmade Nepali silver jewellery to both local buyers and international wholesale clients — in a way that would feel just as relevant five years later as it did at launch. No templates. No compromises. Custom, from the ground up, in 20 days.
- Client
- Vinayak Craft
- Market
- Nepal · International (wholesale & retail)
- Industry
- Artisan Silver Jewellery · E-commerce
- Engagement
- Full website · Custom WordPress theme
- Year
- 2020
- Project Lead
- Octoways Design Team
What Octoways delivered.
Custom WordPress Theme
Designed and built a fully custom WordPress theme from scratch — no off-the-shelf templates. Every element was crafted to reflect the premium, handmade nature of the products: clean whitespace, elegant typography, and a visual identity that lets the jewellery speak for itself. The theme has required no redesign in five years.
Full Product Catalogue
Structured and built a comprehensive e-commerce catalogue spanning Rings, Pendants, Earrings & Studs, Bangles & Bracelets — each category organised by gemstone type including Rainbow Moonstone, Labradorite, Amethyst, Turquoise, Lapis Lazuli, Emerald, Ruby, and 15+ others. Wholesale and retail browsing in one clean experience.
Premium Look & Feel
The design brief was simple: make handcrafted Nepali silver look as premium online as it does in person. Clean layouts, high-contrast product presentation, and a restrained colour palette ensure the gemstones and silverwork are always the hero. No clutter. No noise. Just craft.
20-Day Delivery · COVID Timeline
Entire project — discovery, design, development, content structure, and launch — completed in 20 days during Nepal's COVID lockdown. When physical retail was frozen, Vinayak Craft was already selling online. Speed without sacrificing quality: the site launched premium and has stayed that way.
What changed.
Good design doesn't need a redesign. It just needs to be right the first time.